iphone and ipad showing 8wire website

Are you ready for ‘Mobilegeddon’?

If you have a website you will have been waiting with bated breath for today’s update to the Google algorithm that is expected to have a significant effect on rankings in mobile search because any site that is deemed by Google not to be mobile friendly will be marked down in mobile search results.

It’s easy to see why Google has taken this step – traffic from people using mobile devices now accounts for more than 50 per cent of all traffic that we see through Google Analytics and some sites receive far more than half of their traffic from mobile web users. It remains Google’s self-imposed job to give people the best possible results relative to who they are, where they are and what they want.

With mobile devices ahead of desktop machines in popularity, the proportion of mobile users accessing websites is rapidly increasing and looks that it will continue to do so. If you haven’t already checked that your site is mobile friendly, now is the time to review your strategy for users of mobile devices. If this is something you are concerned about or you would like to know more about ‘mobilegeddon’ or about your digital strategy please get in touch.