Publicity and PR for City of Lights

On November 17, lantern sculptures great and small will be paraded through the streets of Truro by artists, school children and community groups as part of the annual City of Lights spectacular. The popular event also incorporates the switch on of the city’s Christmas lights.

The team behind City of Lights needed a fresh take on their marketing for 2010 and commissioned Eight Wire to expand the awareness of the event and its sustainability. Our publicity campaign has included press releases, social media marketing and press and media liaison.