Preston Goldburn grabs headlines again
Continuing to grab the headlines is one of the hardest aspects of a PR campaign. The key to making your news appealing to the newdesks is to ensure it is well conceived, well planned, your release is well written and gets to the right people at the right time.
Preston Goldburn’s Henry Preston speaking about his work helping Penryn College to become an academy one year on was just the ticket to get him a page lead in the targeted Falmouth Packet. The fact that the release had an image ready to use with it helped the editing team find a prominent place for it.