From smaller retail businesses selling on NotOnTheHighStreet.com and eBay through to multi-national retailers, such as Monsoon and Boots, Forms Plus provides a dependable and knowledgeable service.
Assessing the market and with a strengthening growth in online sales, Forms Plus required an online presence which was able to communicate the benefits of the business concisely, provide in depth information on product specifications and, most importantly, allow customers to purchase easily and with confidence.
Using a customer-centred approach, Forms Plus decided that for user navigation and experience the design needed to be organised, clean and uncluttered. A flat design was utilised to meet the client’s requirements and user navigation of the site restructured.
During the development stage, the marketing team worked closely with the client in writing content for the website to help improve organic search engine optimisation. This included information from Forms Plus about which words they would like to be found for on search engines and integrating these keywords and phrases into the web copy.
The result is a website which is fast, logical and informative whilst integrating eCommerce functionality which is customisable, full of choice and hassle-free for customers.