New brand for the Lord Lieutenant’s Fund

April has seen the launch of a new brand and logotype for the Lord Lieutenant’s Fund for Youth, a charitable organisation dedicated to helping talented Cornwall youngsters achieve their potential in an activity in which they already excel.

In line with the organisation’s ethos of engaging and encouraging young people to pursue their dreams, the logo was designed with a dynamic flowing energy to characterise the pursuit of a difficult-to-reach goal.

Approved by a committee including the Lord Lieutenant of Cornwall, Col Edward Bolitho, it incorporates a leaping figure and a star motif that can be used throughout the organisation’s printed material and digital marketing.

The brand is launched with a new headline that explains more about the people the organisation is aiming to help.