Pieces of Eight – news and recently completed projects
Life at Eight Wire is always exciting. We love the variety our work offers us and strive to deliver the best, no matter what the task. The real beauty of what we do lies in the dedication we commit to finding the best possible solution to each project we undertake.
Below is a portfolio of some of our recent work. It’s a showcase of the specific services we provide – both online and offline – and a nod to our clients who we love working with. We also update this page with news and developments from the Eight Wire studio.
03/05/2013 A taste for great design
Client: Picnic Cornwall
Our solution: E-commerce website and branding
URL: www.picniccornwall.co.uk
We’ve recently had the pleasure of working with the owners of Picnic Cornwall, an exciting new deli and takeaway service in the heart of Falmouth.
Picnic approached us for assistance with their launch and we worked closely with them to deliver a strong, bold brand identity that reflects the quality of the food the business offers. We also liaised with the store's interior designer to help develop the look of the finished store.
To initiate Picnic's online presence, we created a stylish e-commerce website which reflects the modern classic stylings of the store interior and allows customers to order online and then have the food delivered straight to their chosen destination.
12/04/2013 Social Media for Business
We've been hearing from many businesspeople recently who would like to learn more about the role of social media for promotion and customer service but who don't meet the eligibility criteria for the training sessions we currently deliver on behalf of Export Cornwall.
Our response? Social Media for Business: a special training workshop, open to all, to be held at the Greenbank Hotel in Falmouth on June 13.
The day-long training session will be hosted by Eight Wire director Sara Pugh, who lectures in social media at Falmouth University.
Attendants will receive advice on the best use of social media for their business, allowing them to engage directly with current and prospective customers.
Places at the workshop are limited to 20 and tickets are already selling quickly but there are still a few available at the time of writing.
Click here to book your place.
28/03/2013 Networking on board Mercedes
More than 100 business people boarded the tall ship Mercedes for a networking event with a difference at Falmouth last week.
The Dutch brig Mercedes was in Cornwall as part of a visit organised by the Falmouth Tall Ships Association, during which she played host to the special business networking event run by the Eight Wire team on Maundy Thursday.
The resulting site, built in Magento and WordPress, offers customers a streamlined buying experience and includes features such as a product rating system, customer wishlists and a separate trade log-in area.
Despite cold weather, the event generated very positive feedback about the event,” said Sara Pugh, the event’s manager, “The crew looked after us very well and it was lovely to see so many people diverse businesses in the south west and beyond getting together in what was a rather unusual setting and having a great time.
15/03/2013 Enlightened marketing for candle company
Client: St Eval Candle Company
Our solution: E-commerce website and accompanying marketing
URL: www.stevalcandlecompany.co.uk
Regular visitors to the Eight Wire website will know that we like to share all the latest about the exciting projects we're involved in. The work we've been carrying out for one client, however, has been so in-depth that we haven't found the time to shout about it before now.
The St Eval Candle Company, which produces luxury handmade candles from a farm in rural Cornwall, selected Eight Wire to put together an extensive marketing project that included the design and delivery of an ambitious new e-commerce website in time for the busy Christmas period.
The resulting site, built in Magento and WordPress, offers customers a streamlined buying experience and includes features such as a product rating system, customer wishlists and a separate trade log-in area.
Eight Wire also put together a comprehensive marketing campaign to support the launch of the new site during the latter half of 2012 and this has continued through to 2013 with work including new product brochures, email marketing, social media development and targeted marketing around key dates including Valentine's Day and Mother's Day.
Our latest innovation is an Easter egg hunt with a difference on the St Eval Candle Company website – join the hunt by clicking here.
08/03/2013 Modern touch for Falmouth Classics
We're proud to announce the launch of the first dedicated website for Falmouth Classics, a classic boat event that dates back 64 years.
Eight Wire designed and built the site, which offers up-to-date information on the three-day event including a full programme of activities, in its capacity as Falmouth Classics media partner.
The site, built in WordPress to offer unparalleled content flexibility, also allows competitors to sign up for the regatta and associated social events online via an automated booking system.
Falmouth Classics, which dates back to 1949 and first took place in its current guise in 1989, has traditionally taken place as a single race during Falmouth Week in August. This year sees it expand to three days of dedicated classic boat racing and traditional song thanks to a new link with the Falmouth International Sea Shanty Festival.
We're delighted with how the site has turned out and feel it's the perfect springboard for the new-look Falmouth Classics regatta. Take a look for yourself at www.falmouthclassics.org.uk
01/03/2013 New website for WCYT
Client: West Cornwall Youth Trust
Our solution: WordPress website design and build
URL: www.westcornwallyouthtrust.org
When the West Cornwall Youth Trust came to Eight Wire for advice on creating a website that would offer flexibility and an increased capacity for attracting visitors we specified a WordPress design and build.
Our web team delivered a user-friendly and eye-catching new site that incorporates elements of the previous website’s look to ensure continuity for repeat visitors.
We wrote the new site’s copy with search engine optimisation in mind, including keyphrases that are relevant to the trust’s target audience.
The WordPress system allows the West Cornwall Youth Trust committee to quickly and securely update the site themselves as and when they require.
22/02/2013 Networking event on a tall ship
As Cornwall gears up to host the 2014 tall ships race, the Eight Wire team has put together a business networking event with a difference aboard the Dutch tall ship Mercedes on Thursday 28 March.
Tickets are available now for the event which includes drinks and canapés and a sail around the Fal Estuary as well as an opportunity for businesses to meet and chat in a relaxed environment.
The ship, Mercedes, was built as a corporate entertainment vessel in 2005 and offers sailing in style and comfort with guest lounge, deck saloon and bar.
As you might imagine, we are really excited to be able to present this opportunity for an evening’s networking aboard this handsome vessel. Mercedes has proved herself in the past a great vehicle for corporate events and the welcome of her Dutch crew is legendary.
Tickets are limited to 120. To book your place please visit this link.
06/02/13 Social media workshop
Next week will see Eight Wire deliver the first in a series of workshops aimed at helping Cornwall SMEs harness the power of social media to help grow their business.
The sessions, presented by Eight Wire on behalf of Export Cornwall, will focus on delivering practical advice for companies looking to utilise online marketing methods to better promote their products and services at home and overseas.
The first workshop, aimed at newcomers to social media, will offer an overview of the available platforms and the advantages of using them to engage directly with existing and prospective clients internationally.
There are still a few places available for the session, which takes place at The Bay Hotel, Newquay on Wednesday, 13 February 2013, so if you’d like to attend click here to book your place.
The workshops are free to eligible businesses – to find out if you qualify please email exportcornwall@uktisouthwest.org.uk or call 0871 641 2119.
04/02/13 Eight Wire on cloud nine
We're delighted to announce that Eight Wire won the Commitment to Graduate Development category at the recent Excellence in Business Training Awards 2013. It's a huge honour to have been given the award, especially considering the strength of the other shortlisted nominees.
We're proud to employ some of Cornwall's most talented graduates and the impact they've had on our business has been immeasurable. Eight Wire has gone from strength to strength with their help and in return we'll continue to provide them with the training they need to develop their skills further.
This award marks a wonderful start to 2013 for Eight Wire and we're confident that this is just the beginning of a year to remember.
10/01/13 A 'classic' year ahead
It's the second week of January and Eight Wire has hit the ground running at the start of a busy and exciting year.
As part of our commitment to assisting Falmouth Tall Ships Association, we’re involved in promoting the visit of the Dutch brig Mercedes this Easter. Mercedes visits Falmouth offering hands-on sailing to all comers and tickets for the day-sails are selling quickly.
We’re also thrilled to finally get confirmation that Falmouth will play host to part of a major international tall ships race in 2014 – which will fill these waters with interesting and historic vessels from around the world.
As though that weren’t enough, 2013 will see a great development in Falmouth Classics – a traditional sailing event that is set to grow from one day to a glorious three-day event running in alliance with Falmouth International Sea Shanty Festival running from June 14 to 16.
If 2012 will be remembered as our 'olympic' year, then 2013 promises to be a classic.
21/12/12 Merry Christmas from Eight Wire
We'd like to extend our best festive wishes to everybody as we prepare to close the Eight Wire doors this afternoon for the Christmas break.
It's been a wonderful year for us with a team that’s bigger and more enthusiastic than ever. We’re also looking forward to an amazing 2013.
We'll be back in the office from Wednesday, January 2 and we look forward to catching up with you in the new year.
14/12/12 Training award nomination
We're thrilled to announce that Eight Wire has been shortlisted in the Commitment to Graduate Development category at the Excellence in Business Training Awards 2013.
The success of any business lies in the quality of its staff and we're pleased to say we have a team to be proud of, many of them graduates. Indeed five of our eight-strong team joined us via the Unlocking Cornish Potential scheme, which helps graduates to secure employment in Cornwall.
Our graduate staff have made a significant impact on the company and we continue to do everything we can to ensure their development matches the potential we saw in them from the outset. To have that highlighted with this nomination is a huge honour.
The award winner will be announced at a ceremony in Newquay on January 25. We’re overjoyed even to be nominated. It's about the best Christmas present we could have hoped for.
05/12/12 New website for L&R
Client: L&R Unique Furniture and Joinery
Our solution: Portfolio-led WordPress website design and build
URL: www.uniquejoinery.co.uk
When L&R realised the need for a content-managed website that would allow them to better interface with search engines for digital marketing, the Eight Wire team specified a WordPress design and build.
Having worked with L&R on a number of projects over the past four years, we were able to quickly establish a vision for the site that captured the essence of the company and the work it carries out.
L&R lovingly made bespoke products are the star of the show with a portfolio section displaying stunning images of previous projects in situ including doors, windows, staircases and assorted furniture.
The website also includes a testimonial tagging facility which allows L&R to add new client feedback – or any other new content for that matter – to the site at the click of a button from any web browser thanks to the easy-to-use WordPress content management system.
27/11/12 Royal Duchy tariff brochure gets a lift
Client: The Royal Duchy Hotel
Our solution: Design and print management of new season brochure
URL: www.brend-hotels.co.uk/theroyalduchy
We're proud to have have a long-standing relationship with the Royal Duchy Hotel and were delighted to be asked to design and manage the printing of the four-star hotel's 2013 tariff brochure.
Our design team created a fresh look on a high quality paper which retained the sense of quality and tradition that runs through everything it does. The brochure incorporates impressive images of the hotel taken by Cornwall photographer Sam Morgan Moore in shoots managed by the Eight Wire team.
The result is a great-looking brochure that features information on the hotel's luxurious rooms, award-winning restaurant and high quality leisure facilities.
23/11/12 Hub Award nomination for Michele
We're delighted to announce that Eight Wire account and marketing manager Michele has been nominated for a prize at the 2012 Hub Awards.
The Employee of the Year award recognises under-30s who have gone above and beyond the call of duty to have a positive impact on their business.
Michele, one of only three nominees, certainly fits the bill having played a huge part in attracting major new clients and managing some of our most exciting (and demanding) projects over the past 12 months.
She has brought relentless energy and an innovative approach to her role since joining last year so we feel this recognition is well deserved.
The award ceremony, organised by Cornwall networking group The Hub, takes place on November 29 at the Atlantic Hotel in Newquay. Good luck Michele!
09/11/12 Eight Wire, eight years on
Birthday candles twinkled in the Eight Wire office this week as we celebrated our eighth anniversary.
Since starting out in 2004 as a two-person business, our agency has grown to a team of eight with expertise in a variety of design and marketing services suited to businesses of a wide range of sizes and styles.
Our growth has been helped in no small part by Cornwall’s network of business support agencies including Unlocking Cornish Potential, Partner to Succeed and Grow Cornwall which have each played their part in assisting our expansion over the years and for that we are very thankful.
But the people we really have to thank are the businesses in Cornwall who have chosen us to help with, or manage, their marketing over the last eight years.
It’s a real privilege to be celebrating this landmark in helping Cornwall businesses to reach new potential customers. Helping other businesses to grow is still as rewarding today as it was on day one and we think our general enthusiasm for the projects we work on is there for all to see.
06/11/12 Chace Legal
Client: Chace Legal
Our solution: WordPress website design and build
URL: http://www.chacelegal.co.uk
When Hertfordshire-based Chase Legal wanted to raise its profile on the internet, Chace commissioned Eight Wire to create a simple, professional website that would communicate Chase Legal's services and credentials to potential clients.
Our web design team delivered a site with striking design and easy-to-use navigation, ensuring that visitors enjoy a positive browsing experience, find the information they need and are encouraged through calls to action.
The Chace Legal site was built in WordPress, which features a user-friendly content management system. In practice, this means that members of the Chace Legal team can quickly update the site themselves as and when they need.
20/10/12 Oliver's restaurant website
Client: Oliver's
Our solution: Wordpress website design and build
URL: http://www.oliversfalmouth.com/
After some anticipation, we are proud to announce to fellow food-lovers that the new website for one of our favourite restaurants in Falmouth, Oliver’s, is now up, running and ready to explore.
The site, with its strong imagery and vibrant colours, was designed and built by our team to reflect the personality of the restaurant’s husband-and-wife owner/managing team, Ken and Wendy. Similarly, the website content emphasises head chef Ken’s values and his dedication to sourcing only the freshest local ingredients for his creations.
We hope you will agree that the site, complete with sumptuous images captured by Cornwall food photographer, David Griffen, now gives justice to, and fittingly highlights, the quality of dishes served at Oliver’s and the talents of Ken and Wendy. Don’t forget to book up early.
10/09/12 Get Married in Cornwall guide
Client: Cornwall Registration Service and Visit Cornwall
Our solution: Glossy magazine-style brochure
URL: http://www.getmarriedincornwall.co.uk/
When you get married in Cornwall your wedding is framed by some of the most beautiful scenery in the world while you get to pick and choose from unique ceremony venues, top class accommodation and some of the best cuisine in the world.
When the Cornwall Registration Service and Visit Cornwall set out to put together a guide for couples about to embark on their happy union in the county, they commissioned Eight Wire to create and publish the 62-page magazine-style brochure.
The Eight Wire team editorial team drew on its expertise in marketing and publishing to not only design, lay-out and proof the magazine, but also to sell advertising to businesses working in the wedding services industry.
We think the resultant publication, that is available at outlets around Cornwall, is something the registration service can be proud of.
05/09/12 Welcome back Catherine!
The Eight Wire creative team has been boosted once more with the addition of another talented graphic designer. Catherine Murray, who recently gained a first in graphic design from University College Falmouth, is the third new staff member to join us in 2012 following the growth of our client base.
Catherine spent six weeks with us last year as part of our summer internship scheme and instantly demonstrated the kind of flair for design Eight Wire has become synonymous with. She’ll work on a variety of print and online design projects supporting marketing campaigns for clients across Cornwall and beyond.
13/08/12 Falmouth Week regatta print brochures
Client: Port of Falmouth Sailing Association (PoFSA)
Our solution: Printed brochures inc. notice of race and sailing instructions
URL: http://www.falmouthweek.co.uk
For a week in August each year the Fal Estuary blossoms in a colourful array of topsails and spinnakers as the Henri Lloyd Falmouth Week regatta takes over Eight Wire's home port.
This year we've been proud to support the event and have designed and print-managed brochures for not only the shore-side team detailing the events taking place but also the sailing instructions and notice of race. We also managed to grab a couple of days off to take part in the action. Well done Falmouth Week Shoreside team and PoFSA for another great Falmouth Week – and thank you.
13/08/12 Trewidden Garden
Client: Trewidden Garden
Our solution: WordPress website design and build
URL: http://trewiddengarden.co.uk
With so much going on at Cornwall's historic Trewidden Garden, a purpose designed content-managed website from Eight Wire has been the perfect solution to deliver a large amount of information about visiting, enjoying the tearoom and attending events.
With powerful WordPress software driving the back-end, the site has an interface that allows the Trewidden team to make their own amendments while remaining easy to use. The only problem we have is magnolia envy.
06/08/12 Half Inch Rails gets a new website
Client: Half Inch Rails
Our solution: WordPress website design and build
URL: www.halfinchrails.com/
With a vast experience in commercial photography under their belts, the team at Half Inch Rails know a thing or two about equipment and techniques for shooting great photography in a wide range of situations.
This site showcases a range of highly technical professional photography equipment designed to fit a wide range of photography equipment across a wide range of shooting scenarios.
23/07/12 Preston Goldburn grabs headlines again
Client: Preston Goldburn
Our solution: PR campaign highlighting cutting-edge legal work
URL: www.prestongoldburn.com
Continuing to grab the headlines is one of the hardest aspects of a PR campaign. The key to making your news appealing to the newdesks is to ensure it is well conceived, well planned, your release is well written and gets to the right people at the right time.
Preston Goldburn's Henry Preston speaking about his work helping Penryn College to become an academy one year on was just the ticket to get him a page lead in the targeted Falmouth Packet. The fact that the release had an image ready to use with it helped the editing team find a prominent place for it.
09/07/12 Website for Sam Morgan Moore
Client: Sam Morgan Moore Ltd
Our solution: WordPress website design and build
URL: www.sammorganmoore.com
Our design team loves having great images to work with so it's a real pleasure to have been asked to make a new website for one of Cornwall's leading photographers and videographers, Sam Morgan Moore.
The WordPress site is, of course, entirely updateable by the client and is seamlessly integrated with Sam's moving image via HD feeds from Vimeo.
A simple design with a little deliberate roughing at the edges, the site captures the feel of Sam's approach and allows him to display the quality of his work.
02/07/12 PR for Preston Goldburn solicitors
Client: Preston Goldburn
Our solution: PR campaign highlighting cutting-edge legal work
URL: www.prestongoldburn.com
When Preston Goldburn asked Eight Wire to help with their regular PR output, an initial meeting soon showed there was much that the Falmouth solicitor's firm had to shout about.
Our release about how Tim Goldburn had successfully won a settlement for a client in a medical case was timely as it coincided with new legislation that will in future make it impossible for claimants in a similar position to tread the same path.
The release gained half a page of coverage in the Cornishman newspaper and extensive reuse online. Click here to read more.
11/06/12 Photography for a new Oliver's website
Additional information: www.davidgriffen.co.uk
Today we're working with Cornwall food photographer David Griffen to capture the unique ambience of Oliver's the Eatery in Falmouth – one of Falmouth's best restaurants.
The Eight Wire web design team are looking forward to playing with all those scrummy food images. As you might imagine, our snap of David at work here doesn't quite do the shoot justice.
Managing a photo shoot in the front window of a busy Falmouth High Street location has its own set of challenges – even a local traffic warden was stopped in her tracks by Ken Symmons' fabulous food creations.
Watch this space for news of the launch of the new Oliver's restaurant website due to go live soon at www.oliversfalmouth.com where you will be able to see more of Ken's incredible food creations.
28/05/12 Sailing opportunity
Additional information: http://www.tallshipsfalmouth.co.uk/
It's not just people with focused business-heads who benefit from the marketing magic of the Eight Wire team. Every now and then we have the chance to dip our toes into the waters of not-for-profit organisations doing good work at the heart of the community around us in Cornwall.
One such group is Falmouth Tall Ships Association – these are the people who work tirelessly, without pay, to continue Falmouth's historic links with some of the world's greatest sailing ships.
The association's work stretches from assisting ships from ports around the workd in visits to the port of Falmouth to encouraging local people to go sailing on the ships, and to arranging for Falmouth to host the start or finish of prestigious tall ships races that invigorate the port and offer a welcome shot in the arm for Cornwall's economy.
A CHANCE TO GO SAILING (if you're 16-25)
• There are still limited places to sail aboard an amazing ship, the Gulden Leeuw, which will set sail from Falmouth on July 21 on a fabulous voyage through Europe, taking in the waters of the Netherlands, Denmark, Sweden and Germany. The trip is heavily subsidised by the FTSA for local people aged 16 to 25. Click on the FTSA website for more information.
09/05/12 Cornwall Business Week celebration
Additional information: www.cornwallbusinessweek.co.uk
To show our support for all those putting their hard work into making Cornwall Business Week the success that it is, we are pleased to offer a free digital marketing clinic for businesses in Cornwall who could do with a little help.
Eight Wire has agreed to offer businesses in Cornwall the chance to benefit from a free one-hour consultation for help and training in any aspect of their online marketing throughout Cornwall Business Week, at its studio in Penryn.
Some ideas of what you might want the Eight Wire team to help you with include: strategic website planning, social media campaigns, help with Facebook and Twitter, Google Adwords technique, SEO for your website or using the WordPress interface.
Eight Wire’s multi-talented team have made spaces in their calendars to be on hand to offer their help and advice. Naturally, resources are limited so we have made ten slots available – these will be allocated on a first-come, first-served basis, so it’s worth getting in early.
Slots are available throughout the week. Your visit will be scheduled discretely to ensure your confidentiality.
To take advantage of this offer, please phone Eight Wire on 01326 376880 to arrange your hour with one of our team. Each clinic session will take place at the Eight Wire studio in Penryn and will be completely free of charge.
Don't forget to visit the Cornwall Business Week website to find out about more great events to help you drive your business in 2012/13. We look forward to seeing you during business week.
04/05/12 Duchy 27 work nominated for business award
Client: Cockwells Modern and Classic Boatbuilding – Duchy Motor Launches
Our solution: Creative marketing including website and illustration campaign
URL: www.duchymotorlaunches.co.uk
Congratulations to the team at Cockwells who have been nominated for the Excellence in Marketing award as part of the Cornwall Business Awards.
Working with the inspiring team at Cockwells on the launch of the Duchy Motor Launches brand has been particularly rewarding for Eight Wire as they have been keen to tread new ground with confidence and determination.
Timings meant the campaign had to begin before the first boat had even been completed. In liaison with University College Falmouth, we commissioned illustrator William Grill to give a flavour of how the retro-styled Duchy 27 would look, represented in the style of a 1930s holiday poster.
Being boaties, we also got to interview a living legend in the form of Peter Nicholson, of Camper and Nicholsons renown, who spoke highly of the Duchy 27's design heritage from a first-hand perspective. The website went live in time for the boat's launch by HRH the Princess Royal.
Check out the awesome photography by Sam Morgan Moore on duchymotorlaunches.co.uk.
27/04/12 Lord Lieutenant's Fund website
Client: Lord Lieutenant's Fund for Youth
Our solution: WordPress, content managed website
URL: www.youngandtalentedcornwall.org
With a shiny new brand in place the Lord Lieutenant's Fund for Youth only needed a professional-grade website to put it in front of those who need to know about it.
The site conveys the message of the phenomenal work that the charity does to promote talented young people in Cornwall through feeding small grants into their existing support networks.
Launched at a special event at Truro and Penwith College, in May 2012, the site offers information about the achievements of supported Cornwall young people as well as an opportunity to enquire about funding – and also a new place for businesses who wish to contribute to the fund, to get involved.
20/04/12 PoFSA 2012 Sailing Calendar
Client: Port of Falmouth Sailing Association
Our solution: Printed events programme and calendar
URL: www.pofsa.co.uk
2012 promises to be an amazing year for the sport of sailing in Falmouth with the J-Class Regatta, Pendennis Cup and the Finn Gold Cup which, in Britain's Olympic year, is expected to see local celebrity Ben Ainslie battling for the trophy.
This printed DL format brochure is a tried and tested medium for delivering a great deal of information in a cost-effective and easy to carry manner.
The PoFSA calendar is distributed in sailing clubs and other venues around the Falmouth area.
11/04/12 New brand for the Lord Lieutenant's Fund
Client: Lord Lieutenant's Fund for Youth
Our solution: New logo and strapline to communicate brand values
URL: www.youngandtalentedcornwall.org
April has seen the launch of a new brand and logotype for the Lord Lieutenant's Fund for Youth, a charitable organisation dedicated to helping talented Cornwall youngsters achieve their potential in an activity in which they already excel.
In line with the organisation's ethos of engaging and encouraging young people to pursue their dreams, the logo was designed with a dynamic flowing energy to characterise the pursuit of a difficult-to-reach goal.
Approved by a committee including the Lord Lieutenant of Cornwall, Col Edward Bolitho, it incorporates a leaping figure and a star motif that can be used throughout the organisation's printed material and digital marketing.
The brand is launched with a new headline that explains more about the people the organisation is aiming to help.
05/04/12 Facebook update presents marketing opportunity
Now is the time to take advantage of the new Facebook timeline feature to promote your businesses. The new Facebook timeline for business is now standard however some businesses are yet to make the most of it.
This nearly screen-wide banner is a great branding opportunity. The best-looking cover images are designed to the right size (851 pixels wide and 315 pixels tall).
Rules dictate that you can’t have your website, contact info, calls to action, discounts or price information on the cover. You may, however, use your company strapline, quotes or names of people in your photo. The profile picture keeps the same functionality but is often cropped awkwardly by default.
Designing to the exact size will make it look best. To celebrate the new opportunity, Eight Wire is running a special offer for designing your new Facebook cover image and profile pic, suitable for the timeline, for £60. It's an offer we'll run throughout April. Click here if you'd like to talk to us about Facebook marketing.
03/04/12 Google recognition for Michele
We’re delighted to announce that Eight Wire account and marketing manager Michele has been officially recognised by Google for excellence in online marketing.
Michele is now an official Google Analytics Qualified Individual having passed the search engine giant’s rigorous exam. The qualification backs up her extensive experience with the software, which offers an invaluable insight into how well websites are performing.
What this means for our clients is that we’re better positioned than ever to offer expert advice and an in-depth analysis of existing websites and online marketing efforts in general.
Eight Wire founder Sara is delighted with Michele's success. "There are few people in Cornwall that have attained the Google Analytics qualification so to have one of them in-house is a huge boost for us. Effective interpretation of the data provided by the software can mean the difference between a floundering website and one that truly takes off.”
23/03/12 Video for the Key Network
Client: The Key Network (a ground-breaking group of conveyancing solicitors)
Our solution: Production of a video informercial
URL: www.the-key-network.co.uk
The Key Network is a group of firms of conveyancing solicitors in Cornwall within which member firms work closely together to speed up the process of house sales in Cornwall.
As well as advising the board of the Key Network on marketing matters, Eight Wire is pleased to be the network's go-to agency for marketing work. Most recently we created a three-minute corporate video explaining the benefits and features of the network to solicitors, estate agents and to end-users.
Drawing on our in-house experience in journalism, digital filming and internet marketing, we filmed and edited the short marketing movie and uploaded it to the network's website via YouTube to ensure it will be well optimised. Video is a highly effective way of getting your message across easily and quickly.
29/02/12 New website for A&P Falmouth Port Operations
Client: A&P Falmouth (Port Operations)
Our solution: Website design and build
URL: www.falmouthportoperations.com
When A&P Falmouth required a new, highly-functional website to work alongside the existing brand, they approached Eight Wire to deliver the project.
With a good understanding of the marine sector in Cornwall and internationally, the Eight Wire team was a perfect fit.
The site features on-brand design inspired by A&P's group brand and style and a content management system that supports multiple levels of functionality, allowing the Port Operations team maximum flexibility in both content and design. Other features integrated into the site include a news feed, dynamic image galleries and a webcam feed, allowing users to stay fully up-to-date with what's happening at Falmouth Docks.
16/02/12 Compliance Solutions for Lawyers
Client: Compliance Solutions for Lawyers
Our solution: Website design
Compliance Solutions for Lawyers has a new professional look, created by Eight Wire's in-house team. Nicola Ellis, partner in this specialist legal firm, approached Eight Wire looking for a professional and recognisable brand for her new business.
From Nicola's initial ideas, our designers put down a set of conceptual ideas and font suggestions, then drilled these down to final designs for the client to choose from. The final brand elements have been used to design stationery and the Eight Wire web team is currently designing an on-brand website.
07/02/12 Eight Wire becomes seven-strong
We’re delighted to welcome graphic designer Katie Puremont to the Eight Wire team.
Katie, a graphic design graduate with five years’ experience in the design industry, becomes our seventh member of staff. She joins us from Cornwall and Devon Media where she worked on leading Cornwall brands such as Cornwall Today and Brides in Cornwall.
Her experience, coupled with an infectious enthusiasm for all aspects of design, makes her well-placed to deliver compelling designs that will transform our clients’ campaigns.
Katie will provide our growing client base with branding concepts and design for a number of applications including print and advertising, websites, social media landing pages and HTML emails.
03/02/12 Cornwall Business Awards
Applications are now being invited for the Cornwall Business Awards. Don't let it pass you by as the window is relatively short before the March 16 deadline.
This county-wide awards scheme is great for putting the successful hard work of Cornwall's business community in the spotlight. The awards night is also a fabulous party and networking opportunity.
If you need a little inspiration or advice, get Eight Wire involved to help you make the most of your submission.
Contact Jamie: jamie@8wire.co.uk for more information.
27/01/12 Media release for Cockwells boat sale successes
Client: Cockwells
Our solution: Securing media coverage
The 2012 Tullett Prebon London Boat Show proved a major success for boatbuilder Cockwells with the sale of two Duchy 27 motor launches valued in excess of £300,000. Naturally, managing director Dave Cockwell was keen to shout about it.
Eight Wire's PR team identified that the success represented a shot in the arm for Cornwall's leisure boat industry as it emerges from the recession with Cockwells taking on two new shipwrights as a result of the sales.
The editor of the Western Morning News agreed, sending a photographer along to Cockwells to capture a unique image for its prominent coverage of the story. Business Cornwall magazine and the Falmouth Packet also featured the news – the latter running it as its main Business page story.
A variety of online media also picked up the story, adding to the positive publicity for the Mylor Creek-based boatbuilder.
Eight Wire developed the Duchy 27 launch campaign in 2011.
23/01/12 External PR for the Collaborate Cornwall Conference
Client: Partner to Succeed by YTKO
Our solution: Media relations and user engagement
Eight Wire's in-house writing team and social media experts spent three months promoting the Collaborate Cornwall event through traditional and new media platforms including regional publications, radio interviews and a social media campaign.
As well as facilitating a live tweet desk during the event, we introduced some touches that would improve engagement such as cookies with the event's twitter tag iced-on. Eight Wire managed the photography (Toby Weller) and podcast (Kernowpods) teams and provided design and print for additional conference collateral.
As the publicity campaign swung into action the conference team soon reached the goal of 150 delegate registrations and then raised it to 200 – a target that was also achieved.
17/01/12 New logo for Flushing Holiday Cottages
Project: Branding and logo design
Client: Flushing Holiday Cottages
URL: www.FlushingHolidayCottages.co.uk
Our solution: A friendly brand to work on and off line
The team behind Flushing Holiday Cottages were well on their way with plans for their new website when they realised the need for a consistent brand to convey the high quality, friendly and comfortable Cornwall holiday cottages offered by the business. Drawing on the beauty of the local area and the charm of the village of Flushing, we incorporated a representation of the local ferry into a brand that hit the nail on the head.
22/12/12 Tom joins the team
It is with great pleasure that we welcome Tom Bailey to the Eight Wire team as our new PR executive.
Tom, who joins us following a two-year stint with digital marketing agency Guava, has been tasked with developing the Eight Wire PR department.
Having written about everything from the marine industry and retail to poker and video games over a ten-year career, Tom has an adaptable writing style that will help Eight Wire clients of all types to achieve a higher profile through targeted PR.
20/12/11 New Website Bejowan Barns
The new Bejowan Barns website is an excellent showcase for the lovely cottages, and allows visitors to see availability of the accommodation and book their stay online. The fully integrated online booking system along with the user friendly navigation around the site where key aspects of this build. SEO best practice and key word rich text will support the search engine rankings. Look out for Stanley the dog, he follow you around the website.
03/12/11 Bailey's Open Day
Project: PR
Client: Bailey's Country Store
URL: www.baileyscountrystore.co.uk
Our solution: Some creative thinking and a Donkey
Not every day do we find ourselves at a photo shoot with the models being donkeys. Bailey's Country store in Penryn was keen to promote their Christmas Open Day, and came to Eight Wire to do some PR. Creative brains settled on donkeys as a fun attraction for the whole family and a good picture opportunity for the press.
In the week leading up to the event, our story ran in a number of local papers, and was followed by a well-attended open day, enjoyed by many, including two donkeys who where the stars of the event.
07/11/11 Ben joins the team
We're pleased to introduce Ben Russell, Eight Wire's lovely web developer who isn't like many digital coders we've met before. After training and working in the world of film and television production (not to mention a stint as Russell Brand's personal assistant), Ben's appetite for the digital world finally got the better of him.
We're glad it did because Ben is a talented web developer and a joy to work with. He's dedicated to getting the best out of digital media for Eight Wire's clients. You will have the pleasure of working with him if you choose us for your website or digital marketing campaigns.
02/11/11 Eight Wire wears it pink
We would like to thank everyone for donating to the Breast Cancer Campaign. Here at Eight Wire we donned our pinks on the 28th of October for the National Wear It Pink day. We showed up at many of your doorstep with our collection tin, and were terribly pleased and grateful for the generosity that was displayed.
The lovely folks at Bailey's Country Store donated a scrumptious hamper full of Cornish fresh produce, which was raffled off. The winner was Margaret from BG Electrical, who was terribly pleased. The hamper was presented by Michele from Eight Wire.
14/10/11 New website for the Heron Inn at Malpas
Project: New website
Client: The Heron Inn
URL: www.heroninn.co.uk
Our solution: Design and build of new content manageable website
With a spectacular location, the management of this stylish waterside pub came to Eight Wire for their new website. We designed and built them a site that showcases the great experience offered to the pub's customers and gives the owners easy and flexible access to making changes whenever they please.
It has a user-friendly content management system, courtesy of an Eight Wire bespoke WordPress web build. They have everything on the site they need, from contact details and opening hours to their menu and details of lovely walks in the surrounding area.
01/10/11 Welcome Michele
We take great pleasure in welcoming Michele Ferron who joins the Eight Wire team with a wealth of experience in marketing and a great deal of enthusiasm for the digital world.
Michele is looking forward to getting to know our existing clients and meeting new ones as her work progresses. Michele loves helping businesses create innovative and creative marketing plans to grow their business.
With a degree in commercial economics and marketing, and having run her own marketing business in the Dutch West Indies, Michele brings to the team an impressive array of experience in marketing across the marine industry, tourism and event management.
15/09/11 We're looking for another web designer/developer
We thought you might be able to help us in an important search. We're recruiting for a new website designer/developer to join our team and help us deliver high quality websites and HTML emails for our wide range of clients and projects.
Over the last seven years we've gained a reputation for ensuring what we do is perfectly suited the client's needs and highly cost effective. We don't just need anyone. We need a great people person with a proven skills-set who wants to thrive and build their career in web design/development.
We'd value your help spreading the message. If you know someone, please let them know. The full job spec is on our jobs page.
08/09/11 E-marketing campaign for Bailey's Country Store
Project: E-marketing campaign
Client: Royal Bailey's Country Store
URL: www.baileyscountrystore.co.uk
Our solution: Design and management of HTML email template
Eight Wire has recently launched a successful e-marketing campaign for Bailey’s Country Store, Penryn. As email is such an important and cost-effeective method of business communication, it made sense for Bailey’s to target their customers this way. Our solution was to create a customised, image-rich, html email template, using our own mailing system. This is proving a great way of communicating new product news and details of forthcoming events to customers while retaining tight control over their output. Using the Eight Wire HTML emailing system the client can time the arrival on the best day of the week, for maximum response and impact.
If you would like to learn more about customised e-marketing campaigns, please don’t hesitate to contact Eight Wire.
01/09/11 Time to celebrate, Eight Wire is seven
Eight Wire is proud to be marking the completion of its seventh year of marketing businesses in Cornwall and beyond.
In the last seven years we've serviced the needs of more than 500 clients who have commissioned all manner of work from brochures and business cards to branding and public relations. We've also been commissioned to design, write and build more than 120 websites.
We've lost count of the PR column inches we've won, the tweets we've sent, the visitors we've converted, the posts and blogs we've updated, the inbound links we've assured. However, we can tell you that these strategies have proven themselves worthwhile and cost-effective time and again.
Likewise, there's no record of the litres of midnight oil we've burned, the vats of tea we've drunk, the Spotify cul-de-sacs we've dug our way out of and amazing cupcakes from Susan we've munched our way through.
People close to the day-to-day of Eight Wire will have spotted that we're currently in the process of building the team by two people that will take us upto a team of six of us beavering away on the wharf to make other people's businesses work better.
We look to welcoming our new team members and we want to thank all of our clients, new and old, established and startup. We often find ourselves in your company when you're going through exciting, or otherwise challenging, times in your business development. Thanks for being with us for the ride so far, we very much hope you'll continue to choose us to look after your needs in the future.
24/08/11 Summer newsletter for the Royal Duchy Hotel
Project: Summer 2011 Newsletter
Client: Royal Duchy Hotel
URL: www.brend-hotels.co.uk/theroyalduchy
Our solution: Design and print management of newsletter
Eight Wire is delighted to be working with the Royal Duchy Hotel, Falmouth. Part of the prestigious Brend Hotels group, the Royal Duchy Hotel is one of the finest luxury hotels in Cornwall and the Westcountry.
Working within the the brand’s classic and contemporary style, Eight Wire has recently produced a stylish A5, eight-page, roll-fold, summer newsletter promoting the hotel’s forthcoming events, special offers. It reveals the results of the Royal Duchy’s latest exciting project; the complete refurbishment of its reception and foyer.
18/08/11 New team members coming soon
It’s an exciting time at Eight Wire as we’re recruiting two new members of the team to help us grow the breadth and quality of service we bring to our already wide range of clients.
If you have what it takes to be highly flexible, creative in your marketing ideas, and the ability to thrive under pressure, you may like to take a look at our vacancies page
Thanks to the fabulous folk at both Grow Cornwall and Unlocking Cornish Potential for all their support and guidance in helping us steer through this period of growth.
21/07/11 Congratulations Liz – and farewell
After two years of hard work as part of the Eight Wire team, it's time to say farewell, and congratulations, to Liz Parsons who takes up her new appointment as head of marketing at Falmouth Beach Hotel.
Liz, who came to us through the fabulous Unlocking Cornish Potential graduate scheme, has performed brilliantly during her time with us and has worked hard for our clients who will no doubt miss her charm and capable manner.
We are especially proud that, following support and training, Liz achieved her Google accreditation for work in Adwords and search engine marketing which she practised for a variety of our clients. We can't think of anyone better to lead marketing for her new employer.
So long Liz and thanks for everything. We'll miss you.
18/07/11 New website for Duchy Motor Launches
Project: Web presence for range of classic handbuilt motor yachts
Client: Cockwells
URL: www.duchymotorlaunches.co.uk
Our solution: Design and build of new website
Eight Wire has created a stylish website for Duchy Motor Launches, a marque of semi-production motor yachts made by renowned Cornish boatbuilders Cockwells.
Including professional photography taken at an early morning shoot on the Helford River and retro-style artwork by graphic artist William Grill, commissioned through the University College Falmouth Illustration programme, the website captures the timeless elegance of Cockwells' first launch the Duchy 27.
The site was completed to coincide with an official inaugural visit from HRH The Princess Royal at Cockwells on 18 July.
01/07/11 Promoting Pinuccia
Project: Raising the profile of hotel’s classic yacht
Client: Tresanton Hotel
URL: www.tresanton.com
Our solution: Design and print management of brochure, posters and wall panels
Pinuccia is the 48-foot yacht belonging to the Hotel Tresanton, a stunning racing vessel available for day and half day sails in Falmouth Bay, the Carrick Roads and Helford River.
Eight Wire has produced a DL brochure and large format posters and wall panels promoting the Pinuccia, complete with fabulous photography of the yacht being put through her paces in the Fal Estuary.
16/06/11 Folder and inserts for Armada MH
Project: Printed marketing portfolio to promote products and services
Client: Armada Marine Hydraulics
URL: www.armadamh.co.uk
Our solution: Design and print management of A4 folder and inserts
Armada Marine Hydraulics provide design, installation and consultancy services for superyachts, commercial shipping and shorebased projects around the world.
In need of a new printed marketing pack to outline its principal products and services, Armada asked us to create a branded folder with a set of informative inserts. Keeping the appearance in line with Armada’s website, also designed by Eight Wire, we produced a smart printed portfolio cut with space to hold two business cards.
27/05/11 Sara chosen to design for 26 Flavours
Sara Pugh, Eight Wire partner and head of design, has been selected to create original artwork for 26 Flavours of Cornwall, a food-themed exhibition to be unveiled in July 2011.
With the Cornish delicacy Yarg cheese as their inspiration, Sara and her writing partner Penny Shuttle are hard at work on their combined exhibition piece – to take the form of a paper table-setting.
Keep up-to-date with the project through the 26 Flavours website and don’t forget to visit the exhibition at Trebah Garden.
13/05/11 Optimum Connect website for Datasharp
Project: Online presence for new superfast broadband product range
Client: Datasharp UK
URL: www.optimumconnect.co.uk
Our solution: Design and build of new website
Optimum Connect is an innovative range of superfast data, voice and internet connections from business telecoms provider Datasharp UK.
Following our design of the Optimum Connect brand, Eight Wire has created a sleek, clutter-free website that explains clearly the many benefits of the OC product portfolio. The website is accessible from the main Datasharp site and features a call back request function.
18/04/11 Branded folder for Cornwall Marine Network
Project: Folder to hold printed marketing materials
Client: Cornwall Marine Network
URL: www.cornwallmarine.net
Our solution: Design and print management of A4 marketing folder
The work of Cornwall Marine Network helps to keep the region’s extensive marine sector thriving through training and promotion.
Eight Wire has designed a fresh A4 marketing folder for CMN incorporating their brand and ideals. We printed the folder on an environmentally-friendly uncoated stock and sourced a bespoke cutting die to give it a uniquely-shaped folded section inside.
01/04/11 Follow Eight Wire on Twitter
Get up-to-the-minute news straight from the Eight Wire studio by following us on Twitter.
As well as tweeting about our latest projects, each Tuesday we’ll share a bite-sized marketing idea, or Eight Wire Tuesday Twitter Tip (8WTTT), designed to be as easy to do as it is effective.
Click here to follow Eight Wire on Twitter.
18/03/11 Liz becomes Google Adwords pro
Eight Wire’s marketing coordinator Liz Parsons has passed Google certification exams to become qualified in Adwords, Google’s pay-per-click (PPC) advertising program.
Liz runs Adwords campaigns for our clients, including managing their campaign goals, costs and results, providing them with high-quality traffic to their websites. If this sounds like something your business could benefit from, don’t hesitate to get in touch.
04/03/11 Conference website for Ewtec 2011
Project: Conference management website to enable wave energy discussion
Client: University of Southampton
URL: www.ewtec.org
Our solution: Design and build of full conference management website
Chosen to host the 2011 European Wave and Tidal Energy Conference (Ewtec), Southampton University commissioned Eight Wire to deliver a website to manage the event.
We created a fully automated website by adapting the Open Source "Open Conference Systems" software, created by programmers from some of America's and Canada's top universities. The resultant site facilitates everything from planning the conference to organising revisions of scientific papers. It allows scientists to submit papers directly through a dedicated online conference management system and has been built as an investment to allow the management of future occurrences of this semi-annual conference.
18/02/11 PR for Kernow Sausage Company
Project: Marketing and profile raising for Cornish food producer
Client: Kernow Sausage Company
URL: www.kernowsausages.co.uk
Our solution: Writing and distribution of press release, plus photo shoot
Eight Wire has begun working with Kernow Sausage Company, makers of delicious hand-made, locally sourced produce. Our marketing of the company has started with PR for their recent involvement with Roseland Community College, during which head butcher Gavin Roberts traded an in-class sausage cook up for the students’ marketing ideas.
We organised a photo shoot to capture the event and drafted and distributed the release to the local press, which has so far been used in the Western Morning News and the West Briton.
04/02/11 Optimum Connect brand for Datasharp
Project: Identity for new superfast broadband product range
Client: Datasharp UK
URL: www.datasharp.co.uk
Our solution: Concept and design of new brand
British comms provider Datasharp UK is pioneering business-grade superfast data, voice and internet connections early with a new product range of next-generation technologies named Optimum Connect. Enabling businesses across the country to harness connection speeds never before seen, Datasharp wanted Optimum Connect’s own brand identity to reflect this exciting level of functionality.
We designed the Optimum Connect brand to convey cutting-edge, fibre-optic technology and connectivity dedicated to making businesses work more securely and efficiently.
21/01/11 Braydilks website
Project: New website for rebranded solicitors
Client: Braydilks
URL: www.braydilks.co.uk
Our solution: Design and build of new website
Eight Wire has launched a new website for Cornish solicitors Braydilks based on the redesigned brand we had already created for the company. Braydilks’ contemporary logo formed the basis of our design for the bright, clean website.
The scrolling banner images on the site have been supplied by third-year University College Falmouth student Emma Atkinson, commissioned by Braydilks as part of the UCF ‘Agency’ scheme. Eight Wire introduced Braydilks to the scheme in which companies submit a creative brief for students to respond to.
07/01/11 New website for Centris
Project: First web presence for business training consultancy
Client: Centris Training and Development
URL: www.imagocentris.com
Our solution: Design and build of new website
Latvia-based business development consultancy Centris runs customised training programmes and a schedule of courses in sales, marketing, leadership and team building throughout Europe and the Middle East. Partner company Imago Consulting delivers HR management and business support.
Centris commissioned us to create an informative website showcasing its services and international credentials. We developed initial theme ideas to include inspiring scrolling banner images and quotations.
17/12/10 Season's greetings from Eight Wire
With the big day just over a week away, the team at Eight Wire would like to wish everyone a merry Christmas and a happy new year.
Eight Wire will be back in action in January 2011 and we look forward to working with you during the year to come.
10/12/10 Rebrand for Braydilks
Project: Fresh image for local solicitors
Client: Braydilks
URL: www.braydilks.co.uk
Our solution: Concept and design of new brand
Having practised in Cornwall since 1978, solicitors Braydilks came to Eight Wire for a updated take on their brand and logo.
We turned our initial design ideas and discussion with the partners into a clean modern typographic logo, exploring the uses of font and background colour palettes to ensure the brand communicates the modern firm’s traditional values.
26/11/10 Splanna! programme for CYMAZ
Project: Show programme for Splanna! a one-night performance at Hall for Cornwall
Client: Cornwall Youth Music Action Zone
URL: www.cymaz.co.uk
Our solution: Design and advertising sales of A5 souvenir programme
Cornwall Youth Music Action Zone (CYMAZ) is a charity dedicated to helping young people realise their potential through music and performance. Together with Rogue Theatre, CYMAZ is staging Splanna! (meaning, to shine), a showcase of young Cornish talent at the Hall for Cornwall on Nov 30.
Eight Wire is pleased to have supported CYMAZ through the design, production and ad sales of the glossy Splanna! souvenir programme. We’d like to wish all of the young people taking part in the show the best of luck with the performance.
12/11/10 Brochure website for Visionworks
Project: New website for home entertainment and automation company
Client: Visionworks
URL: www.visionworksav.com
Our solution: Design and build of brochure website
With two showrooms in London, Visionworks offers the latest in audio visual equipment and automation, including home cinema, state of the art lighting and domestic security systems.
Eight Wire has created a brochure website for Visionworks, designed to showcase the technological ingenuity and desirability of their product range. The website features scrolling images in cinema-style widescreen ratios and a sophisticated colour pallette of silver, grey and white, evocative of high-end audio visual technology.
29/10/10 Publicity and PR for City of Lights
Project: Marketing co-ordination for lantern parade extravaganza
Client: City of Lights Community Interest Company
URL: www.trurocityoflights.co.uk
Our solution: Management and implementation of 12 week marketing campaign
On November 17, lantern sculptures great and small will be paraded through the streets of Truro by artists, school children and community groups as part of the annual City of Lights spectacular. The popular event also incorporates the switch on of the city’s Christmas lights.
The team behind City of Lights needed a fresh take on their marketing for 2010 and commissioned Eight Wire to expand the awareness of the event and its sustainability. Our publicity campaign has included press releases, social media marketing and press and media liaison.
15/10/10 Design and print for NEA2 conference
Project: Conference materials for marine leisure innovation event
Client: Cornwall Development Company and Cornwall Marine Network
URL: www.nea2.eu
Our solution: Design and production of a branded set of conference materials
A collaboration between Cornwall Development Company, Cornwall Marine Network and Cornwall Sustainable Tourism (CoaST) has formed in support of the Nautisme Espace Atlantique 2 project, an EU funded enterprise set up to expand marine sectors and reduce their impact upon the environment.
Eight Wire designed a set of conference materials for the NEA2 international marine leisure conference, which was held in Falmouth this October. The suite included folders and programmes for attendees and exhibition materials, all printed using environmentally friendly vegetable inks.
01/10/10 New website for the Key Network
Project: Web presence for new conveyancing network
Client: The Key Network
URL: www.the-key-network.co.uk
Our solution: Design, build and launch of new website
Eight Wire has created a new website for conveyancing group the Key Network, a collaboration of Cornwall solicitors who have united to smooth out the process of property purchasing and sales in Cornwall.
Using the brand we designed for the network, we produced a smart, functional site complete with a content managed section for Key Network members. The website includes details of all solicitors in the network, arranged through a user-friendly interactive map. It also changes in a timed rotation to ensure members have equal exposure.
17/09/10 Award nominations for Liz Parsons
Eight Wire’s marketing coordinator Liz Parsons is nominated for two awards as part of this year’s Unlocking Cornish Potential graduate recognition and celebration event. Liz, who has been part of the Eight Wire team since July 2009 through the UCP programme, is shortlisted under the Project Management and Commitment to Sustainability categories.
Liz’s UCP placement has seen her develop our on and offline marketing services, particularly social media, pay-per-click advertising and search engine optimisation. Having successfully completed her project early in the year, we were very happy to offer Liz a permanent position with us and we wish her the best of luck at the UCP celebration event and awards ceremony on October 27.
03/09/10 Product brochure for Inlight Organic Skincare
Project: Printed guide to organic skincare product range for trade customers
Client: Inlight Organic Skincare
URL: www.inlight-online.co.uk
Our solution: Design of six page A5 brochure with six page A5 leaflet insert
Inlight’s organic, homeopathically friendly products are stocked in health and beauty outlets around the country. The skincare company wanted a professionally and ethically produced brochure to introduce their brand and product range to new trade customers.
Eight Wire created Inlight’s website so, staying true to the site’s look, style and content, we designed an informative guide to Inlight’s products, awards, company origins and ethos. The brochure and insert were both printed on 100 per cent recycled stock using natural vegetable inks.
20/08/10 Brand for 2011 European Wave & Tidal Energy conference
Project: Fresh public identity for EWTEC 2011
Client: University of Southampton
URL: www.soton.ac.uk
Our solution: Concept and design of new brand
The Ninth European Wave and Tidal Energy conference, a gathering of leading international scientists and academics, is to take place at the University of Southampton from 5-9 September 2011.
As host of the 2011 conference, the University’s school of Civil Engineering and the Environment asked Eight Wire to give the event an updated identity and logo. We designed a clear, contemporary new brand for the conference, incorporating the idea of waves and motion into the typographic logo.
06/08/10 2010 Henri Lloyd Falmouth Week handbook
Project: ‘The Book’ for all competitors of Falmouth Week regatta 2010
Client: Port of Falmouth Sailing Association (PoFSA)
URL: www.pofsa.co.uk
Our solution: Design, copywriting, publishing and management of 48 page full colour handbook
Eight Wire is delighted to have once again produced the official Henri Lloyd Falmouth Week handbook on behalf of PoFSA. A copy of the smart A5 handbook goes to each entry of Falmouth Week, Falmouth Classics and Falmouth Dinghy Week 2010.
In addition to designing, compiling and managing the production of the book, we also wrote lively topical articles, edited all copy and provided advertising space to local businesses connected with Falmouth’s thriving marine sector.
We hope everyone involved had a successful and very enjoyable Falmouth Week.
23/07/10 Portfolio website for In Casa Interiors
Project: Online brochure website for independent interior designer
Client: In Casa Interiors
URL: www.incasainteriors.com
Our solution: Design and build of new website
In Casa’s Anna Cappuccini creates beautiful residential interiors throughout London and Hertfordshire. She required a cost-effective first website that would give In Casa an all-important online space to display its work tastefully and seamlessly.
We designed an elegant yet economic portfolio site built around In Casa’s project photography, linking the images to fade in and out of one another.
08/07/10 Postcards for UCF Careers Service
Project: Post-graduation careers service postcards
Client: University College Falmouth
URL: www.falmouth.ac.uk
Our solution: Set of two laminated A6 postcards
The Careers Advisory Service at University College Falmouth provides help and guidance for students and alumni up to three years after graduation.
Eight Wire has produced a set of dynamic promotional postcards for UCF to raise awareness of the support available. We intensified the colours of an original image supplied by UCF and created a second postcard design using the Careers Service logo, before adding a glossy laminate finish to both.
18/06/10 New website for Beachside Holiday Park
Project: Website redesign and expansion
Client: Beachside Holiday Park
URL: www.beachside.co.uk
Our solution: Design, build and launch of website
Family-run Beachside Holiday Park offers great value accommodation and camping pitches from an idyllic setting in St Ives Bay. Granted the task of building a new and improved website for Beachside, Eight Wire’s brief was for an attractive, engaging site that would better represent the park and boost bookings.
Working with Beachside’s existing brand and image library, we designed and wrote new copy for a bright, dynamic site incorporating video, flash images and virtual tours. The new site has an emphasis on interaction throughout, encouraging visitors to book, check availability and sign up to Beachside’s mailing list and social media groups.
04/06/10 Booklet for Cornish Assured Oysters
Project: Brochure promoting oysters with raw food safety certification
Client: Cornish Assured Oysters
URL: www.cornishassuredoysters.co.uk/
Our solution: Design of six page A5 full colour booklet
Cornish Assured Oysters is a new venture supplying oysters certified free of norovirus. Having successfully created the concept for the brand, Eight Wire was also approached to design a promotional booklet.
Using a high quality recycled stock, we accompanied detailed copy about the origins, ethos and science behind Cornish Assured Oysters with beautifully textural images of rock oysters.
21/05/10 Discover Falmouth and Roseland accommodation guides
Project: 2010 publication of two accommodation guides for Falmouth Tourist Information Centre
Client: Visit Cornwall
Our solution: Design and management of one 54 page and one 28 page A5 full colour brochure
For the second year running, Eight Wire has co-ordinated the production of the annual accommodation guides for Falmouth and the Roseland. Both glossy brochures serve as comprehensive handbooks for visitors to each area, featuring only hotels, guestshouses, bed & breakfasts and self catering accommodation quality assessed by either Visit Britain or the AA.
We sourced and laid out all content for over 150 listings for both guides before confirming proofs with each individual accommodation owner. Our smooth running of the project ensured that both guides went to print in time to meet their tight deadlines.
06/05/10 Promotion of day sails aboard ‘Artemis’
Project: Marketing of day sails aboard the tall ship Artemis, visiting Falmouth in June 2010
Client: Falmouth Tall Ships Association
URL: www.tallshipsfalmouth.co.uk
Our solution: Offline and online event marketing campaign
Eight Wire is pleased to be the official marketing agency to support Falmouth Tall Ships Association and its work in bringing tall ships to Falmouth. Working across a range of marketing tools, we are keeping the association's website updated, have organised press coverage, created print media and mounted a popular social media campaign through Facebook.
The magnificent 59-foot vessel, one of the world’s last traditional square-rigged former whalers, is today a luxurious tall ship with her own bar and dance floor. She sailed to and from Falmouth Docks on two spectacular sails in the vicinity of Falmouth Bay on June 12 and 13, 2010.
30/04/10 Brand for collaboration of Cornish solicitors
Project: Public persona for new conveyancing network
Client: The Key Network
URL: www.the-key-network.co.uk/
Our solution: Concept and design of new brand
With the purpose of making property sales quicker and more efficient, solicitors from across Cornwall have come together to form the Key Network. The new alliance approached Eight Wire to create a clear-cut brand and logo.
We developed initial design concepts into an accessible, memorable brand that met the approval of members of the Key Network committee. The brand will go on to become a marque of association that sits comfortably alongside each member’s individual company identity.
23/04/10 New website for Armada Marine Hydraulics
Project: Website renovation and redesign
Client: Armada Marine Hydraulics
URL: www.armadamh.co.uk/
Our solution: Design and build of new streamlined website with bespoke CMS
Eight Wire has created an efficient and polished website for Armada Marine Hydraulics, engineering and design consultants of global hydraulic systems. As a world leader in the field of hydraulics, Armada needed a website that would successfully convey the company’s professional expertise.
Working closely with Armada to reaffirm the company persona, we produced a sleek, restructured website optimised for superyacht and commercial marine hydraulics engineering and with a specially designed content management system. This CMS allows Armada to update the website with corporate news and categorised case studies at liberty.
07/04/10 Raymond Blanc approves oysters brand
Project: Corporate identity for oysters with raw food safety certification
Client: Cornish Shellfish Company
URL: www.cornishassuredoysters.co.uk
Our solution: Concept and design of new brand
Cornish Assured Oysters, a new brand by Eight Wire, is the only scientifically tested assurance marque for top quality native and rock oysters certified free of norovirus, meaning they can be served raw with confidence.
Eight Wire worked alongside the Cornish Shellfish Company to develop a clear communicative brand, ready for a meeting with renowned chef and restaurateur Raymond Blanc, one of the project's supporters. Having exceeded the celebrity chef's high expectations the brand was given the green light. Cornish Assured Oysters are now the preferred choice of Blanc’s flagship two Michelin star restaurant in Oxford, Le Manoir aux Quat’ Saisons.
19/03/10 Pendra Loweth email marketing
Project: Development of contact database for seasonal email marketing
Client: Pendra Loweth Cottages
URL: www.pendraloweth.co.uk/
Our solution: Postal address conversion campaign and targeted suite of HTML emails
Self-catering holiday park Pendra Loweth Cottages sought to expand its email address database. We mounted a successful postal campaign to convert Pendra’s postal addresses to emails of people interested in special offers and last minute deals.
Each respondent received a branded, personalised HTML email relevant to their area of interest and offering them a discounted 2010 cottage break to boost bookings. We now send promotional email campaigns for Pendra on a regular basis.
Click here to join the Pendra mailing list.
26/02/10 E-Commerce website for Inlight
Project: Website redesign and expansion with online store and client interface
Client: Inlight Organic Skincare
URL: www.inlight-online.co.uk/
Our solution: Design, build and relaunch of e-commerce website with custom-made CMS
As creators of ethically-sourced balms, oils and ointments, organic skincare specialists Inlight are led by homeopath Dr Mariano Spiezia. Inlight needed a highly-functional website and online store that would enable the addition and customisation of new content simply and quickly.
Starting with a stylish re-imagining of Inlight’s existing site, Eight Wire went on to build a user-friendly e-commerce facility and a bespoke content management system, giving Inlight the freedom to edit many areas of the site themselves.
12/02/10 Pendra Loweth brochure 2010/11
Project: Brochure redesign and update
Client: Pendra Loweth Cottages
URL: www.pendraloweth.co.uk/
Our solution: Design and management of eight page A5 concertina brochure
A new year requires a fresh brochure and that’s just what Eight Wire have produced for Pendra Loweth, a secluded village of self-catering cottages set in award-winning landscaped gardens.
Developing our original brochure design and content from the previous year, we combined essential tariff and booking information with evocative images of the park at its best. The finished result was printed on a high-quality, recycled stock.
29/01/10 New website for Manage Cornwall
Project: Website expansion and redesign
Client: Manage Cornwall
URL: www.managecornwall.co.uk/
Our solution: Design, build and relaunch of website
Headed by Dr Mairi Mclean, Manage Cornwall offers development coaching, management training and mentoring for businesses and individuals. They needed to build upon their existing website in order to showcase their full range of expertise.
Having designed the Manage Cornwall brand, Eight Wire incorporated its themes and colours into the new site, complete with a beautiful collection of original photography and iconic images of scenic Cornwall.
18/01/10 Meudon Hotel newsletter 2010
Project: Annual newsletter for hotel guests and enquiries
Client: Meudon Hotel
URL: www.meudon.co.uk/
Our solution: Design and management of eight page A5 concertina newsletter with A6 insert
Each year, Meudon Hotel in Mawnan Smith sends its clientele a friendly round up of news, events, offers and information for the coming seasons. For this year’s newsletter, Meudon asked Eight Wire to refresh the format whilst staying true to the hotel’s quintessential style.
Working with Meudon on the content, we designed and print managed an elegant, glossy newsletter complete with images of the hotel’s stunning grounds taken on our recent on-site photo shoot.
16/12/09 Branding for West Cornwall Youth Trust
Project: New public identity for Cornish youth charity
Client: West Cornwall Youth Trust
URL: www.westcornwallyouthtrust.org/
Our solution: Concept and design of new logo
Eight Wire are delighted to be supporting local charity West Cornwall Youth Trust with the design of a new logo and brand.
The Trust provides invaluable financial and emotional backing to socially disadvantaged and differently abled young people throughout West Cornwall. We worked with them to develop a clear, instantly recognisable identity through which the charity can promote their vital work.
30/11/09 New website for Outboard Motor Locks
Project: Online product portfolio for motor lock manufacturer
Client: Outboard Motor Locks
URL: www.outboardmotorlocks.co.uk/
Our solution: Design, build and launch of new website
As specialists in marine outboard security, Outboard Motor Locks wanted a smart yet functional online brochure for their range of in-house designed locks. Having reinforced the brand, Eight Wire created a neat and vibrant website with clear yet detailed pages for each individual product. We also wrote and added new editorial copy throughout the site, fully optimising it for organic searches.
16/10/09 Lyndon Design HTML email invite
Project: Launch night to celebrate new showroom for furniture manufacturers
Client: Lyndon Design
URL: www.lyndon.co.uk
Our solution: Design and distribution of HTML email invitation
A new showroom in London gave furniture manufacturers Lyndon Design the perfect excuse to host an exclusive launch night.
Eight Wire designed and co ordinated an elegant email mailshot inviting clients and guests to toast Lyndon's success at the launch night and managed the responses.
02/10/09 Purely Flowers online portfolio
Project: Online brochure for floristry business
Client: Joanne Cooper
Our solution: Design, build and launch of new website
Eight Wire have created a new online brochure for Falmouth-based floristry Purely Flowers. Joanne Cooper, Purely’s flower designer, needed a simple, cost-effective online platform that would allow the beauty of her work to speak for itself. Using images we produced from an in-house photo shoot, we designed and built a bright, clean brochure-style website that showcases Joanne’s original arrangements.
25/09/09 New website for PSG Cornwall
Project: Website redesign and expansion
Client: PSG Cornwall
URL: www.psgcornwall.co.uk
Our solution: Design, build and relaunch of new website
Local property information firm PSG Cornwall required a strong, informative online presence to showcase their services including home information packs (HIPs) and energy performance certificates (EPCs). Eight Wire provided a total website redesign and relaunch, presenting the information clearly and concisely and optimising the site’s content, structure and natural search position.
17/09/09 PSG Cornwall public relations
Project: Media exposure highlighting company growth
Client: PSG Cornwall
URL: www.psgcornwall.co.uk
Our solution: Creation and distribution of press release with photo shoot
With the recruitment of a new operations manager and a relocation to larger offices, Redruth-based property information specialists PSG Cornwall commissioned Eight Wire to publicise their expansion. We put together a lively press release and carried out an on-location photo shoot to illustrate the story. Thorough PR distribution resulted in liberal coverage of the story by local press.
04/09/09 Purely Flowers photo shoot
Project: Promotional images for new Purely Flowers website
Client: Joanne Cooper
URL: www.purely-flowers.co.uk
Our solution: Studio photo shoot
Eight Wire’s in-house studio was bursting with beautiful blooms as part of the design and build of a new website for flower designer Joanne Cooper and her brand Purely Flowers. Our photographer Matt Tipler captured images of Joanne’s collection which includes original arrangements in silks and naturals and custom bouquets for any occasion. The images form the basis of Joanne’s on and offline portfolio and will feature on the forthcoming Purely Flowers website.
28/08/09 St Mawes & The Roseland Guide
Project: St Mawes & The Roseland accommodation guide
Client: Carrick Tourism
Our solution: Design and management of 28 page A5 full colour booklet
Due to popular demand, Eight Wire has reprinted the trusted accommodation guide for St Mawes and the Roseland, which we originally created in March 2009. We were commissioned to design the new edition of the guide, with original editorial, images and information to truly emphasise all that this beautiful area of Cornwall has to offer.
14/08/09 The Art of Happiness online gallery
Project: Online gallery
Client: Suzanne Crook
URL: www.theartofhappinessgallery.co.uk
Our solution: Design and build of gallery website
Falmouth mixed media artist Suzanne Crook chose Eight Wire to unleash her successful collection of highly original and impressive artworks onto web. A smart yet low-key black background does digital justice to Suzanne's originals, allowing site visitors to view her back catalogue, whet their appetites and commission her for new work.
01/08/09 Brochure for Falmouth Week Regatta 2009
Project:NORSI Booklet.
Client: Port of Falmouth Sailing Association (PoFSA)
URL: www.pofsa.co.uk
Our solution: Design and management of 64 page full colour brochure
As the region’s premiere sailing event, Henri Lloyd Falmouth Week Regatta attracts thousands of sailors, tourists and local visitors every year. The official ‘Notice of Race and Sailing Instructions’ (NORSI) brochure, contains the complete programme of events as well as a wealth of information about local sailing clubs, race rules and event history.
We designed, compiled and managed the production of the brochure from concept through to completion, giving it a fresh look for 2009.
03/07/09 South East Seafood brochure
Project: Brochure promoting line-caught fish.
Client: South East Seafood
URL: www.southeastseafood.co.uk/seafood/
Our solution: Design of double-sided full colour DL
A worthwhile project to promote the environmental and quality benefits of buying line-caught fish, tagged at sea by fishermen before it’s landed was promoted by a special brochure to raise awareness and tingle the tastebuds.
From initial client input, we wrote the copy for, and designed, the brochure in order to best-deliver the information to the target audience and raise interest.
18/06/09 PR and event management for Unique Ecofuels depot and showroom launch
Project: PR and event management for green product launch.
Client: Unique Ecofuels
URL: www.uniqueecofuels.co.uk/latest-news.html
To mark the launch of their new depot and showroom, Unique Ecofuels were keen to connect with their public and promote their new range of burnable briquettes made from recycled wood from the joinery industry.
We organised a PR launch, attended by the local mayor and the head of the county council’s waste management division. This is part of an ongoing plan to promote the recycling project.
