External PR for the Collaborate Cornwall Conference

Eight Wire’s in-house writing team and social media experts spent three months promoting the Collaborate Cornwall event through traditional and new media platforms including regional publications, radio interviews and a social media campaign.

As well as facilitating a live tweet desk during the event, we introduced some touches that would improve engagement such as cookies with the event’s twitter tag iced-on. Eight Wire managed the photography (Toby Weller) and podcast (Kernowpods) teams and provided design and print for additional conference collateral.

As the publicity campaign swung into action the conference team soon reached the goal of 150 delegate registrations and then raised it to 200 – a target that was also achieved.